Sight Diagnostics: Assi Gol, Noga Eshed-Baror

Sight Diagnostics has appointed Assi Gol as its chief commercial officer and Noga Eshed-Baror as its general US manager.

Before joining the executive team, Gol served on Sight’s advisory board and has supported the company since its founding in 2011. Previously, he served as the data intelligence director at Shop Direct, an online retailer in the UK. He also spent seven years at McKinsey & Company in London and Tel-Aviv.

Eshed-Baror will lead Sight's US efforts, including commercialization and hiring. He is a graduate of the Stanford Business School and brings more than 10 years of business experience, having led projects at both Google and McKinsey.