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Regional Marketing Specialist

Organization
Agilent
Job Location
6779 Mesa Ridge
Rd # 100
San Diego, CA 92121
United States
Job Description

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic, and applied market laboratories worldwide with instruments, services, consumables, applications, and expertise. Agilent enables customers to gain the answers and insights they seek -- so they can do what they do best: improve the world around us. Information about Agilent is available at www.agilent.com.

Job Description

  • Develops region-specific go-to-market strategies that accelerate awareness and demand in partnership with business unit and sales channels
  • Partners with global marketing organization to develop, deploy, and optimize regional-focused campaigns
  • Develops regional-specific collateral to accelerate new customer acquisition
  • Analyzes market trends and competitor activities and converts them into tactical marketing & sales programs.
  • Brings regional customer insight to product management, R&D, applications, and sales teams to advise development roadmap
  • Works closely with region/country senior management to align sales & marketing functions to capture business opportunities
  • Has contact with customers and plays an important role in generating new customers and maintaining current customers for future sales.
Requirements
  • Bachelors degree in Marketing, Marketing Communications or other similar field; will consider applicants with demonstrable equivalent expertise
  • 2+ years of marketing and/or marketing communications experience in life science
  • Experiences in cell analysis market is a plus
  • Excellent ability to juggle multiple projects that are deadline-oriented, handle interruptions, and to be flexible with changing tasks
  • Strong project management and organizational skills
  • Outstanding written and verbal communication skills
  • Effective management of partner expectations and utilization of influence to design and deploy regional marketing strategies
  • Ability to translate and effectively communicate market insights into actionable plans
  • Ability to identify regional market opportunities across the breadth of our business product portfolio