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Product Manager – Clinical Diagnostics

Organization
LGC Maine Standards
Job Location
221 US Route 1
Cumberland Foreside, ME 04110
United States
Job Description

SUMMARY:The Product Manager for LGC Maine Standards is responsible for the company’s product lines including VALIDATE®, Quality Controls, Floor Standards and Correlation kits with direct oversight of the business’ current and future product and service offering, and market expansion. Activities include portfolio management, segmentation strategy, brand management, communications, and thought leadership. This position ensures that budgets, timelines and performance objectives are met.  ESSENTIAL ELEMENTS:DUTIES AND RESPONSIBILITIES include but are not limited to:

  • Champion the Voice of Customer.
  • Develop one, three, and five-year product roadmaps.
  • Create business cases with supporting financial models for portfolio growth initiatives.
  • Develop product marketing strategy and provide input into the annual Marketing Budget.
  • Execute successful product launches while meeting timeline and budget targets.
  • Working with MarCom, monitor, evaluate and report on all marketing activity, assessing impact across revenue, share growth, ROI and equity metrics.
  • Ensure internal stakeholders receive information necessary to meet their goals.

Portfolio Management

  • Analyze key market drivers and perform market analysis, including market size, market share, channel performance and competitive environment.
  • Monitor the performance of the product portfolio throughout the product lifecycle, identifying market gaps and product/ service enhancements.
  • Employ formal and informal market research to monitor, identify and interpret changing customer attitudes, demands and unmet needs for global diagnostic products and services.
  • Working with Technical Product Management, drive New Product Development interfacing with R&D, Manufacturing, Quality and Sales while maintaining launch timelines.
  • Develop segmentation strategies via a strong program of insight and understanding, and feed this insight into strategic planning and impactful go-to-market strategies including product positioning, key benefits and target customers.
  • Support the business’ growth with product and service offerings outside of its core lines.

 Marketing Strategy

  • Lead the systematic planning, development and delivery of robust marketing strategies that align to the Business Plan and support the business’ efforts to meet revenue and EBIDTA financial targets.
  • Engage with Sales, Business Development and Business Unit leads to align marketing activities in support of both existing business and growth plans across all customer and market segments.
  • Provide input into corporate strategy development, including M&A activity.

Marketing Communications

  • Use customer insights to inform and develop compelling communication strategies.
  • Define and validate a value proposition and messaging framework, informed by best-practice, to promote market development and support sales efforts.
  • Work with Marketing Communications to leverage segmentation strategies for content development and implementation of tactical marketing activities supporting current products and new product launches meeting financial goals.
  • Develop, and work with MarCom, to implement a comprehensive digital equity strategy for the business, in areas including social media, SEO, PPC, e-Blasts and integrated digital and traditional marketing tools.
  • Develop tools and techniques to support indirect sales via In Vitro Diagnostic (IVD) manufacturers and/or distribution channels.

Thought Leadership

  • Develop a cohesive strategy for the engagement of key internal (including corporate) and external stakeholders, key influencers and opinion leaders, and external bodies and other partners for the advancement of LGC Maine Standards in our applied markets.

Personnel

  • Promote an environment supportive of teamwork, positive communication, and respect.
  • Build strong relationships with sales, business development, technical and operations teams.
  • Assists with other projects as necessary.
Requirements

KNOWLEDGE AND SKILLS:

  • Demonstrated ability to navigate quickly across complex strategic, commercial and regulatory terrain and make well-reasoned decisions.
  • Highly effective analytical and financial skills, with a demonstrated ability to prepare business cases and support them with financial justification.
  • Demonstrated ability to manage complex product portfolios and product lifecycles.
  • Demonstrated ability in marketing planning and execution, with outstanding commercial and marketing literacy and a track-record of developing business cases and delivering on them.
  • Highly effective oral and written communication skills, with effective meeting and presentation skills.
  • Sound creative judgement, including the ability to write compelling, relevant and distinctive briefs for use inside and outside the business.
  • Demonstrated ability to lead and motivate others, including managing complex projects and directing activities of multidisciplinary teams.
  • Narrative / storytelling ability to inspire and excite others around key recommendations.

EDUCATION and/or EXPERIENCE:

  • Bachelor’s Degree in Marketing, Business Administration or related scientific discipline. MBA preferred.
  • 5-7years of product management and marketing experience portfolio management and marketing including 5+ years in strategy development.
  • Strong history of successful global product launches.
  • Clinical diagnostic industry experience preferred.
  • Proven management experience – a track record of having planned and delivered significant growth.
About Our Organization

LGC Group is a UK-headquartered life sciences measurement and testing business with >$510m of annual revenue and >2,500 employees globally. The recent acquisition of SeraCare Life Sciences in November 2018 has supported the creation of a Clinical Diagnostics Business Unit (CDx BU) within our Standards division. Together with our existing capabilities from the Maine Standards Company acquisition in November 2015, LGC is a leading in vitro diagnostic (IVD) manufacturer of clinical diagnostic quality solutions to the extended life science industry. Our 200+ employees operate FDA-registered and ISO 13485-accredited facilities in Maine, Massachusetts and Maryland and support diagnostic professionals in laboratories across the globe. We partner with IVD developers, pharmaceutical, CRO and academic institutions to share our expertise and resources in clinical chemistry, immunochemistry, serology, molecular diagnostics and clinical genomics. We are committed to improving patient healthcare by offering products and services that support accurate and reliable diagnostic results.