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Inside Sales Representative

LGC, Biosearch Technologies
Job Location
2905 Parmenter Street
Middleton, WI 53562
United States
Commensurate upon experience

LGC, Biosearch Technologies provides a generous and flexible ETO package so that traveling the world, enjoying the beach with friends and drinks, or snuggling up at home with the dog for a “staycation,” are among the many options for a positive work-life balance. Lucigen provides a competitive compensation and benefits plan that includes:

  • Health Insurance
  • Dental, Vision Insurance
  • Life, Short-Term and Long-Term Disability Insurance
  • Flex Spending
  • 401(k) with Company Match
  • Flexible Work Schedule
  • Tiered ETO (Earned Time Off)
Job Description

LGC, Bioesarch Technologies is seeking an Inside Sales Representative to join its team near Madison, WI! This role is responsible for assisting the sales organization in all customer-focused efforts and programs to create and drive Lucigen’s sales opportunities in targeted regions and/or accounts. The Representative will support the sales organization by triaging sales calls, calling prospective accounts, filling and calling upon uncovered territories (travel), and providing excellent support to new and existing customers. The Representative will collaborate closely with other internal stakeholders to complement these activities and corporate sales objectives. This role is expected to comply with all laws, regulations, policies, and procedures that govern our business globally.



  • Work closely and in collaboration with Field Sales and B2B team to enhance working relationships with key accounts
  • Assist in profiling accounts and generating leads; collaborate effectively with the entire sales organization to bring potential opportunities to closure
  • Effectively handle inbound, unsolicited prospect calls and triage to appropriate sales rep or manager when necessary
  • Follow up on new customer leads, sample requests, webinars and tradeshow leads to ensure touch point with all customers for cross selling (“warm up” leads for Field Sales)
  • Engage with existing customers and inbound qualified sales leads, and guide customers to the products that best meet needs
  • Enter new customer data and update changes to existing accounts in the customer database (CRM)
  • Cold-call (telephone) prospects generated by external sources, identify leads, and initiate contact to generate knowledge about landscape
  • Provide interim territory coverage as a sales representative as needed within assigned region
  • Support Marketing, Field Sales, and the B2B team with necessary technical and business content to create a competitive differentiation and deliver solutions that meet or exceed customer expectation
  • Capture voice of customer and share with appropriate stakeholders (marketing, R&D, sales, etc.); establish and maintain ongoing communication and operational mechanisms to ensure collaboration and exchange of appropriate information (customer insights, market trends, and competitive data)
  • Establish and maintain strong, positive, productive relationships with customers, including management and purchasing contacts; nurture and grow client relationships at the appropriate levels
  • Leverage marketing resources, such as flyers, posters, application notes, and other applicable materials, to heighten customer’s awareness of Lucigen’s products and services
  • Manage opportunities using CRM to document customer information and track opportunities
  • Provide general intelligence on key competitors
  • Organize and host client visits as required
  • In partnership with Marketing, support initiatives for social selling and outbound projects, including but not limited to LinkedIn, e-blasts, tradeshows, and (web) conferences; may attend tradeshows and conferences as required from time to time
  • Work with Manager on customer-focused initiatives to improve the efficiency and effectiveness of the inside sales team
  • Provide interim territory coverage as a sales representative within assigned region as needed
  • Other duties as assigned


  • A bachelor’s degree in Life Sciences (preferred) or Business/Marketing
  • A minimum of 3 years of experience in sales, account management, or customer service
  • Experience in the life science industry strongly preferred; specific areas of knowledge to focus on Molecular Biology
  • Demonstrated skill set in effective sales process and deal closure
  • Proven, effective time management, reporting, prioritization and delegation skills
  • Outstanding influencing, interpersonal, and networking skills to drive successful relationship building
  • Strong critical thinking and analytical skills, with demonstrated experience reporting and tracking sales metrics
  • Solid understanding of ERP systems, preferably using CRM and advanced knowledge of Microsoft Office products
  • Excellent written and verbal communication and listening skills; ability to effectively listen, acknowledge, and show calm when dealing with customers and company personnel on all level issues/complaints
  • High-energy and positive “can-do” approach when dealing with internal and external customers
  • Demonstrated excellent organizational, problem solving, and decision making skills while working under pressure
  • Ability to work autonomously and to travel as needed
  • Aptitude to work in a complex and rapidly growing company
  • Results-oriented, ensuring targets are met on time and on budget
  • Demonstrated good professional judgment and reliability
  • High accuracy and detail-orientation
  • Excellent oral and written communication skills
How to Apply
About Our Organization

At LGC, Biosearch Technologies we provide products and services for genomic analysis that support mission critical applications for global customers in agrigenomics and molecular diagnostics.

Our combined portfolio now offers workflow solutions for DNA sample preparation and downstream processing, as well as an expanded range of high quality PCR reagents, custom genotyping assays, genomic services, gene editing and NGS services.

Biosearch Technologies is a leader in the agricultural genomics market and is increasingly adopted by researchers, with over 2000 scientific papers citing KASP® assays. For molecular diagnostics, Biosearch Technologies has proven expertise in NGS, isothermal, qPCR-based applications where our tools and technologies such as BHQ probes and proprietary PCR platforms are frequently used in LDTs, ASRs and in vitro diagnostics. The Lucigen portfolio includes custom and bulk enzymes and buffers, as critical components for molecular diagnostics.

Sales offices are located in China, Germany, Singapore, UK, and US. Sales representatives are available throughout Europe, Latin America, and Asia Pacific, with distributors in other key territories.