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Senior Marketing Program Manager

Organization

LGC Clinical Diagnostics

Job Location

37 Birch Street
Milford, MA 01757
United States

Benefits

Medical, Dental, Vision, 401K, generous PTO package and much more!

Job Description

The Sr. Marketing Program Manager works closely with the Marketing and Commercial Teams to provide support for marketing activities including promotional and communication programs, digital and event marketing projects including lead generation activities, marketing positioning and communications initiatives, events, and sponsorship programs. The role includes support of marketing communications for product promotion and product launches, web projects, traditional marketing programs, email campaigns, sales support and basic creative design. In addition, product development support, competitive assessments and channel strategies are key aspects of the role.

Key Responsibilities

Develop, implement and manage tactical marketing activities to achieve the sales and profit goals for the product line. This includes value proposition, branding strategy and channel strategy.
Develops and ensures successful implementation of marketing programs for new product launches, including promotional materials, advertising, press releases, sales tools and technical support materials.
Support and create materials related to marketing projects including product launches, content offers, web updates, blogs, email campaigns, and other special projects.
Provides support to the Sales team.
Support lead generation campaigns and ensure leads are processed correctly into our marketing automation platform and CRM.
Work with vendors, e.g. outside adverting agencies, exhibit house, printers, etc., to ensure timely, cost effective execution.
Manage sponsorship schedule including working with internal partners on upcoming sponsorship activity, fulfilling logistical requests and updating internal stakeholders with recent activity metrics.
Employs formal and informal market research tools, including ongoing contacts with customers, business partners, sales force, vendors, etc., to identify and interpret changing customer attitudes, demands, and needs.
Monitor competitive activity and maintains knowledge of current advances and technologies.
Keeps up-to-date on regulations and accepts ownership on complying with regulatory requirements.
Exhibit a passion for customers focused on enhancing relationships, exhibiting high standards of performance and teamwork.
Be a champion of meeting both internal and external customer needs.
Support an environment that promotes positive communication and respect.
Willing to travel up to 20% domestically and internationally to organize events as needed, may include travel on some evenings, weekends, and holidays.

Requirements

Knowledge, Experience and Technical Skills

Demonstrated success working with an adverting agency, development and implementation of marketing plans, market assessments, sales strategies, competitive analysis, product launches and forecasting.
Highly effective analytical, financial, problem solving and judgment skills.
Must have strong verbal and written communications skills as well as effective presentation skills.
Proven ability to meet deadlines, work independently, be detail oriented, extremely organized, and a problem solver.
Highly organized and process driven individual able to multitask and coordinate many simultaneous projects.
Strong team player who communicates effectively and thinks creatively.
Work independently and within the team environment.
Demonstrated ability to lead and motive others with realistic goals, prioritized to meet business objectives.
Demonstrated ability to lead complex projects and direct activities of large multidisciplinary teams.
Ability to work in a fast paced environment, with multiple and changing priorities while maintaining strong focus on execution and results.
Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally.
Adept at handling multiple complex projects simultaneously under pressure to meet tight deadlines.

Education and/or Experience

Bachelor’s Degree, in a Scientific Discipline, Marketing or Business, other related field
A minimum of 5 -7 years related experience in marketing and/or in the life sciences industry
Marketing experience in the life sciences, pharmaceutical, biotech or related industry is preferred.
Previous marketing experience working with Molecular, NGS and Clinical Genomics strongly preferred.
Basic proficiency in the MS Office Suite and InDesign required
Experience with content management systems and marketing automation platforms, especially HubSpot or Episerver, preferred
Experience with a CRM, preferably Salesforce
Experience working in partnership with an outside advertising agency

Physical Demands

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requires prolonged sitting and working at a computer monitor. Repetitive motion using a keyboard for long periods of time. May occasionally be required to lift and move material weighing up to 10 lbs.

Work Environment

The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This role is a hybrid role and will require periodic onsite in person attendance in the office as needed.
Agreeable work environment typical of an open office setting with some exposure to noise from office machines.
Travel, including overnight and international (potential) to support the multi-site infrastructure of the BU.

About Our Organization

LGC Clinical Diagnostics Business Unit is comprised of LGC Clinical Diagnostics, Inc. (formerly SeraCare Life Sciences & Maine Standards), Technopath Clinical Diagnostics, the Native Antigen Company, LGC Proficiency Testing & Thistle. Our 400+ employees operate FDA-registered and ISO 13485-accredited facilities in Maine (USA), Massachusetts (USA), Maryland (USA), Tipperary (Ireland), an ISO 9001-accredited facility in Oxford, UK and ISO 17043 facilities in Michigan (USA) and Johannesburg, South Africa. LGC Clinical Diagnostics is owned by LGC Group, a UK-headquartered life sciences measurement and testing business with >$510m of annual revenue and >3,500 employees globally.
We are committed to improving patient healthcare by offering products and services that support accurate and reliable diagnostic results.