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Associate Marketing Program Manager

Organization

LGC Clinical Diagnostics

Job Location

37 Birch Street
Milford, MA 01757
United States

Benefits

Medical. Dental, Vision, 401K, generous PTO package and much more!

Job Description

The Associate Marketing Program Manager works closely with the Marketing and Commercial Teams to provide support for marketing activities including promotional and communication programs, digital and event marketing projects, lead generation activities, marketing positioning and communications initiatives, events, and sponsorship programs. The role includes support of marketing communications for product promotion and product launches, traditional marketing programs, email campaigns, and sales support. Collaborate with a dynamic team of innovative product portfolio and marketing experts to enable science for a safer world.

Key Responsibilities

Develop and ensure successful implementation of marketing programs for new product launches, including promotional materials, advertising, press releases, sales tools, and technical support materials.
Support and create materials related to marketing projects including product launches, content offers, web updates, blogs, email campaigns, and other special projects.
Provide support to the Sales team.
Support lead generation campaigns and prepare lead lists for processing into our marketing automation platform, HubSpot, and CRM, Salesforce.
Work with vendors, e.g. outside advertising agencies, exhibit house, printers, etc., to ensure timely, cost effective execution.
Employ formal and informal market research tools, including ongoing contacts with customers, business partners, sales team, vendors, etc., to identify and interpret changing customer attitudes, demands, and needs.
Monitor competitive activity and maintain knowledge of current advances and technologies.
Keeps up-to-date on regulations and accept ownership on complying with regulatory requirements.
Exhibit a passion for customers focused on enhancing relationships, exhibiting high standards of performance and teamwork.
Be a champion of meeting both internal and external customer needs.
Support an environment that promotes positive communication and respect.

Requirements

Knowledge, Experience and Technical Skills

Demonstrated success working with an adverting agency, development and implementation of marketing plans, market assessments, sales strategies, competitive analysis, product launches, and forecasting
Highly effective analytical, financial, problem solving, and judgment skills
Must have strong verbal and written communications skills as well as effective presentation skills
Proven ability to meet deadlines, work independently, be detail-oriented, extremely organized, and a problem solver
Highly organized and process driven individual able to multitask and coordinate many simultaneous projects
Strong team player who communicates effectively and thinks creatively
Work independently and within the team environment
Demonstrated ability to lead and motivate others with realistic goals, prioritized to meet business objectives.
Demonstrated ability to lead complex projects and direct activities of large multidisciplinary teams
Ability to work in a fast-paced environment, with multiple changing priorities while maintaining strong focus on execution and results.
Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally.
Adept at handling multiple complex projects simultaneously under pressure to meet tight deadlines.

Education and/or Experience

Bachelor’s Degree, Marketing, Business, English, or other related field
A minimum of 2-3 years related experience in marketing and in a regulated life sciences industry
Basic proficiency in the MS Office Suite required
Experience with content management systems and marketing automation platforms, especially HubSpot
Experience with a CRM, preferably Salesforce
Experience working in partnership with outside marketing agencies

Physical Demands

Requires prolonged sitting and working at a computer monitor. Repetitive motion using a keyboard for long periods of time. May occasionally be required to lift and move material weighing up to 10 lbs.

Work Environment

Agreeable work environment typical of an open office setting with some exposure to noise from office machines.
This role is a hybrid role and will require periodic onsite in person attendance in the office as needed.
Willing to travel up to 20% domestically and internationally to attend/organize events as needed, may include travel on some evenings, weekends, and holidays.

About Our Organization

LGC Clinical Diagnostics Business Unit is comprised of LGC Clinical Diagnostics, Inc. (formerly SeraCare Life Sciences & Maine Standards), Technopath Clinical Diagnostics, the Native Antigen Company, LGC Proficiency Testing & Thistle. Our 400+ employees operate FDA-registered and ISO 13485-accredited facilities in Maine (USA), Massachusetts (USA), Maryland (USA), Tipperary (Ireland), an ISO 9001-accredited facility in Oxford, UK and ISO 17043 facilities in Michigan (USA) and Johannesburg, South Africa. LGC Clinical Diagnostics is owned by LGC Group, a UK-headquartered life sciences measurement and testing business with >$510m of annual revenue and >3,500 employees globally.
We are committed to improving patient healthcare by offering products and services that support accurate and reliable diagnostic results.