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Global Marketing Programs Manager- Molecular Dx

Organization

Agilent

Job Location

55550 Kirkland Way,Suites L100,101,200
Kirkland, WA 98033
United States

Job Description

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek ---- so they can do what they do best: improve the world around us. Information about Agilent is available at www.agilent.com.

We are searching for an experienced Global Marketing Programs Manager to join our Global Commercial marketing team who will support our acquisition of Resolution Bioscience, a technology company with a focus on enabling circulating, cell-free DNA (cfDNA) for cancer diagnostics & monitoring.

As the Global Marketing Program Manager, Dx-DGG (gMPM) you will plan and coordinate marketing programs and campaigns to promote this outstanding technology as a service to clinicians, pharma partners, cancer centers, and ultimately oncologists & patients. Your programs will generate demand through innovative marketing strategies that grow our business and capture market share. The ideal candidate is an experienced molecular diagnostics marketer who has demonstrated success in developing and executing on marketing campaigns in support of product launch and commercialization in a regulated setting.  This role will strategically collaborate with business development, divisional product marketing teams and leaders across the genomics division (DGG) to develop business cases and strong campaign plans and will additionally report the success of tactics within their marketing campaigns to Management. This role reports to the Director of Cancer Marketing Programs for DGG.

Primary responsibilities:

  • Build innovative marketing programs and campaigns in strong collaboration with business development and product marketing organization to grow our molecular diagnostics business
  • Coordinate campaign development and deployment, align deployment, and deliver updates to parters
  • Collaborate with global field marketing to:
    • analyze related competitive information, market, and customer data
    • facilitate effective program development that meets multi-regional needs
    • ensure global efficacy of programs and align execution
  • Collaborate with product managers, other DGG commercial marketing MPMs, and marketing communications professionals to develop product messaging, translating it into marketing collateral, promotion, and commercialization plans
  • Coordinate with other Agilent DGG divisions and functions to align programs as well as support the synergistic overall DGG marketing message and strategy
  • Report and monitor campaign performance to commercialization and product marketing management, suggest and implement improvements in order to optimize campaign return on investment (ROI), and improve business impact
  • Support the product marketing team with the planning and development of key marketing materials such as digital assets, brochures, datasheets, and posters.
  • Understand and drive campaigns in a regulated environment, partnering with legal and regulatory compliance teams

Requirements

  • Bachelor’s degree in healthcare/biomedical, biological sciences, genetics, bioinformatics or other related field, masters or doctorate degree preferred
  • 5+ years’ experience in a sales/marketing role with at least 3 years experience in marketing
  • Background in oncology (through education or field experience)
  • Experience in marketing or sales in the molecular diagnostics or regulated environments
  • Experience marketing products to clinicians and oncologists

Preferred:

  • Professional coursework in marketing, MBA preferred
  • Experience in genetics/genomics market (NGS/qPCR preferred) & oncology market
  • Experience developing global marketing programs to drive demand for new and existing diagnostic products, & working with global counterparts
  • Effective project management and organizational skills
  • Ability to develop, lead and align campaigns and programs around corporate and divisional strategic objectives
  • Professional and positive approach, self-motivated, great teammate, dynamic, creative, and with initiative
  • Excellent communicator able to influence and persuade all levels of the organization and across various geographies
  • Strong oral and written communication skills (English) including the ability to clearly present recommendations and ideas to summarize complex issues
  • Demonstrated use of marketing skills and market knowledge to commercialize products that result in business success
  • Business related computer skills including knowledge with PowerPoint, Excel, WebEx, & Google Analytics
  • Have flexibility in working hours
  • Travel up to 25% to collect VoC and/or represent Agilent at internal and external events

*The salary range for this position may differ based on your actual work location. For CO, the salary range is $113,218 and $184,125