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Marketing Manager, Sequencing Solutions


Roche Sequencing & Life Science

Job Location

9115 Hague Road
Indianapolis, IN 46250
United States

Job Description

The Marketing Manager, Sequencing Solutions, develops and executes strategies and tactics for the US Affiliate Marketing Department of the Sequencing & Life Science business unit.  This includes managing a broad portfolio of DNA Library Preparation Reagents for the US Sequencing & Life Science business unit.  All activities will be in alignment with the strategic plan to accomplish business unit objectives and capitalize on Roche’s investments in next-generation sequencing.  This position will lead and support marketing-related activities including, but not limited to:

  • Perform both product management and strategic promotion for the large, growing DNA Library Prep reagent line, which includes off-the-shelf and customized kits for the preparation, amplification, or quantification of next-generation sequencing libraries.
  • Manage the execution of promotional marketing programs, messaging, collateral, and advertising
  • Initiate key marketing and lead-generation activities, such as digital marketing, trade shows, white papers, digital ad campaigns, and educational material
  • Work with functional groups in the US and Global organizations to manage and support the growing Sequencing product line, including forecasting, pricing, back-order management, and launch management
  • Develop and maintain product-specific collateral and messaging for your product line. 
  • Collaborate with Marketing colleagues to integrate DNA Library Preparation solutions into strategic campaigns.
  • Manage partnerships with Key Opinion Leaders and external collaborators
  • Work with the leadership of Sales and Marketing, Global partners, and local Sales and Support & Applications teams to create continuous alignment for business strategy and tactics and help the Sales teams reach their revenue goals
  • Collaborate with the Commercial Education Department to train Sales colleagues on products and market opportunities
  • Advise and manage stakeholders by reporting on special projects, business challenges, and opportunities to senior management
  • Drive the process for the business area annual operating plan for your product line; work with Marketing colleagues to develop and implement tactics through program management and Sales meetings
  • Post-pandemic, leverage targeted field travel with the Sales Force to translate market and customer requirements into product solution suggestions for the Global organization
  • Drive the process for the business area annual operating plan for your product line; development and implementation of tactics through program management and Sales meetings; evaluation of tactics’ performance with metrics; and effective utilization and communication with internal partners and/or external Agencies
  • Instill leadership through others by acting as a role model to drive impactful business solutions and positive change, encouraging, motivating, and empowering others and helping others to succeed.


  • Possess experience in marketing DNA Library Prep reagents or similar products
  • Strong preference for candidates with knowledge of and experience in next-generation sequencing
  • Possess a Bachelor’s degree in the Life Sciences, Marketing, Business, or related field
  • Have 5 years of marketing, sales, or related business experience
  • Exhibit strong team leadership skills and demonstrated ability to work well with others
  • Possess strong project management skills
  • Have the ability to travel domestically as needed (post pandemic)
  • Exhibit excellent written and oral communication skills
  • Reside in or willing to relocate (post pandemic) to the Indianapolis, IN, area

How to Apply

Visit here or visit to apply.